Resume
Builder, writer, and marketing guy with over a decade of experience building products and helping businesses tell better stories.
View Full LinkedIn Profile →Experience
Chief Marketing Guy
BetterStory · Self-employed
A boutique copywriting and marketing agency. Writing words for brands who want to tell better (and more human) stories.
Chief Storytelling Officer (CMO)
Goodkind
Led marketing and storytelling for a personal video platform making it easy to produce, deliver and manage video across organizations of any size.
Director of Customer Experience
Verve
- →Defined roadmap and implemented a "Customer First" product strategy across $50M Travel division
- →Improved customer experience measures by 50% through new service applications and feedback processes
- →Oversaw program of over 30,000 travellers from core travel initiative
Vice President Product & Marketing
Demac Media
- →Led implementation of agile production process, resulting in 80% avg customer sales increase
- →Built and launched internal Sales, Marketing and Product teams, growing from 55 to 160 employees
- →Met 100% of revenue growth targets in 2016 and 2017 while managing company restructure
Principal, Product & Marketing Lead
Endloop Mobile Inc.
- →Executed product development for clients including Hyundai, Red Bull, Pfizer, Subway, and McDonald's
- →Led MVP development for tech startups that raised over $150M in venture funding
- →Exit: sold to Demac Media, July 2015
Skills
Design
- UI/UX Design
- Design Systems
- Prototyping
Development
- React / Next.js
- TypeScript
- Tailwind CSS
Strategy
- Marketing
- Content Strategy
- Product Thinking
Client Reviews
View on Fiverr →Featured Testimonials
“Kerry demonstrates an exceptional mastery in his field, blending unparalleled skill with a deep understanding of his craft. His work reflects a rare combination of precision, creativity, and passion, setting him apart as a true expert. He has been an absolute pleasure to work with.”
“This was my first-ever Pro order, and although I was hesitant to buy at first, I'm now convinced that it was worth every penny. I hired Kerr for a 1,000-word sales copy and the final product was outstanding. You can tell this guy is a pro. A true wordsmith. The detail, writing style, creativity—It blew me out of my socks. Will be back for more.”
“All around amazing experience. Approached Kerry for something else, but he was honest and told me what I really needed. He's obviously extremely experienced in marketing and storytelling. I highly recommend!”
“Above and beyond. Kerry picked up a great understanding of an obscure niche market overnight, understood it in depth and in detail and delivered exactly what we needed to thrive. Highly recommend.”
“I cannot say enough good things about him. The work was fantastic. Knocked it out of the park from the first delivery. I cannot remember the last time that I approved an initial delivery, but he nailed it. Thank you.”
For a detailed resume or to discuss opportunities, get in touch.