About

Builder, writer, and marketing guy based in Mérida, Mexico.

I help businesses tell better stories through design, technology, and strategic thinking. With over a decade of experience in marketing, product design, and development, I focus on creating meaningful digital experiences that respect people's time and attention.

Currently exploring AI-powered workflows, building tools that make work more human, and writing about the intersection of design, technology, and business.

When I'm not building things, you'll find me reading, exploring Mérida, or thinking about how we can make the internet a more thoughtful place.