Software as a Solution
SaaS is no longer Software as a Service. The 2025 version of SaaS is Software as a Solution.
Journal
Thoughts on design, technology, and building things that matter. New writing here, with an archive of Medium posts from over a decade of sharing ideas.
Recent Writing
The Real Unlock
The unlock was not that I could build something. The real unlock was that I could turn a question into software that teaches me something.
The SaaS Landscape Shift
When everyone assumes AI built something—or could have built it—their willingness to pay drops through the floor.
Generation AI
Technology promised empowerment. It delivered control. That era is over.
Medium Archive
Browse 193 posts written on Medium from 2013 to 2025. Topics spanning marketing, design, technology, and business thinking.
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