Words &
Ideas
That Work

Builder, writer, and marketing guy helping businesses tell better stories through thoughtful products and human-centered marketing.

Experience20+ Years
Projects100+
StatusAvailable
Selected Works01 — 04
David OgilvyThe greatest salesman to walk the earth

This is what I think about, in every decision, every idea, every action.

"There isn't any significant difference between the brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… the manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit."